Why Partner with Us?

the bridge over the ohio river in cincinatti
a couple stands together under a tree


Cincinnati Equitable Life Insurance Company has been serving families for generations.

Am best rating a excellent logo over city background


We have earned an A.M. Best Rating of A (Excellent).


Outstanding Customer Service

Personal Service

We offer:

  • Fast turnaround on policy issue
  • 24 hours death claim payments (Single Premium and Non-Contested Policies)
  • Personal phone customer service 
  • Extensive funeral industry experience
an insurance agent takes meeting notes


  • Best Early Payoff Option in the industry
  • No Health questions for Single Payment
  • 5 Year Health Questions for Payment Plans
  • “No” Answer is full benefit from day one
  • “Yes” Answer is:
    • 0-12 months – premium paid plus 3%
    • 13-24 months – 70% of policy face amount
    • 24 months and 1 day – full benefit
flowers on a wooden table

Casket Protection Plan

Casket Protection Plan is available on all contracts when a casket is selected, regardless of casket company or supplier.

A small plant grows out of a glass jar full of coins

Competitive Growth and Commissions

Our competitive growth continues to provide long term protection. Commissions paid on all ages. 

a woman navigates a web dashboard on her computer


  • 24/7 access to our web-based system
  • Premium and Death Claim calculation
  • Instant policy issue
  • Death Claim submission
  • Access to Cincinnati Equitable forms
  • Online Contact Management System for agents selling pre-need.
a computer sits on a desk next to a person's hands moving while they explain something

Marketing Support

  • Recruit, hire and train counselors
  • Direct mail support
  • Online estimator
  • Facebook ad support
  • Aftercare lead generation program
A man looks at graphs and charts on a tablet

Funding Solution

  • Immediate increased cash flow for life insurance policies assigned to you.
  • Advance funding of At-Need Life Insurance Policies when you need it the most.
  • Proceeds will be directly deposited into your bank account within 24-48 hours of policy verification.
  • 3% processing fee ($100.00 minimum)
  • Will advance up to $25,000 for families.
people in a training class

Education & Training

  • Funeral directors continuing education
  • Life insurance continuing education
  • Pre-licensing class for life insurance (online or classroom)
  • AML training
a palm tree in the sunset

Incentive Program

  • Incentive Trip for agent/guest
  • $375,000 new production qualification
  • Program period January 1 – December 31
  • All-inclusive 4/5 Star Resort
  • 4 nights and 5 days
  • Includes airfare

We have partnered with Cincinnati Equitable Life Insurance Company for over 11 years and have been impressed with their level of dedicated service everyone provides. The staff is friendly, knowledgeable, and timely with their responses. 

They all make our jobs easy! I am grateful for their support and continued guidance.

—Paula Sheffield, Preneed Counselor, Music Funeral Services, Valdosta, Georgia

We have used many insurance companies over our 46 year history.  Cincinnati Equitable Life Insurance Company has the most professional, best customer service around.  It's nice to be able to call one person for all of our needs.

We appreciate partnering with a company that cares just as much about our clients needs as we do.    

—Pat Hahn, Hahn Funeral Home and Crematory, Mishawaka, Indiana 

Over the past 17 years, we've developed a great relationship with the staff at Cincinnati Equitable Life Insurance Company.  Their personal service, marketing support, and prompt attention is very important in this day and time. As the owner of four funeral homes, I'm proud to say that with Cincinnati Equitable, we offer the finest in pre-need funeral planning. 

—Michael R. Gray, Michael Gray Funeral Homes, Elizaville, Owensville, Flemingsburg, and Morehead, Kentucky