Our Values and Mission
The company logo is the hand-in-hand mark representing a time when business transactions
were sealed with a handshake. That history is very much a part of Cincinnati Equitable
Life’s culture today. We place a great emphasis on building strong personal
relationships with our representatives and clients.
We are committed to providing reliable, affordable support to our customers as they
preplan and prefund their funeral arrangements through trustworthy funeral professionals
in their local communities.
We seek always to bring respect, clarity and understanding to the process of selecting
prefunded funeral plans that will ease the financial and emotional burdens on your
surviving family and friends.
Company History
Cincinnati Equitable Life Insurance Company was founded in 1963 under the name,
Nathan Hale Life Insurance Company in Springfield, Illinois. The present owners
acquired the Company in 1982. The Company was renamed Cincinnati Equitable Life
Insurance Company in 1989 to match the name of its sister company, Cincinnati Equitable
Insurance Company, which was founded in 1826 and is the oldest insurance company
west of the Allegheny Mountains. Both companies are owned by Cincinnati Equitable
Companies, Inc., an Ohio domiciled insurance holding company.
The Cincinnati Equitable companies are owned and operated by the W. G. Alpaugh family
which, as a fourth generation insurance family, has been providing reliable insurance
products to Midwesterners for nearly a century.
Cincinnati Equitable Life Insurance Company is headquartered in Cincinnati, Ohio
and maintains its historical respect for tradition and sound Midwestern values.
AM Best Rating
Cincinnati Equitable Life Insurance Company has earned a secured rating of B+ (Very
Good) from the independent insurance rating service, A. M. Best.
Investment Philosophy
Cincinnati Equitable Life seeks to maximize investment returns through high quality,
fixed income investments. The Company avoids high risk investments, such as derivatives,
options and other speculative investments.